With more people looking for more content to watch online, Facebook has this week launched a new set of video features which are designed to help creators bu ild audiences for their video content, and promote return viewership.

The new features are aligned with Facebook Lookout man, and substantially make Facebook Sentry features that have thus far only been available to partners accessible to all Folio admins.

Hither's what's been announced:

Playlists Update

The first element is an update to the playlists feature - as per Facebook:

"We've expanded playlists to exist a more holistic mode to publish new content on Facebook without needing to launch a new Folio."

Facebook playlists

As you can see in this case, playlist names will now announced on related video updates, so users can click/tap through to see the rest of the videos in a thematic collection. Playlists besides have a unique URL, and so yous can share them on or of Facebook to help maximize involvement.

Substantially, yous want to utilize playlists to segment your videos into groupings in order promote expanded discovery - if you have several videos on a certain subject, putting them into a dedicated playlist will make them easier to showcase as a group.

Facebook also notes that organizing your videos into playlists will better enable its systems to propose related content to viewers, "increasing the likelihood that your audiences observe and watch multiple videos from your playlists and series".

Another key do good of playlists is that they present your content in the order that y'all dictate, helping to guide users through your related updates.

Folio managers can create, manage, edit, and reorder playlists within Creator Studio.

Series

Facebook is as well calculation an expansion of playlists called 'Series', which is more than geared towards scripted, episodic content.

Facebook video series

As per Facebook:

"Series allow you to organize your content into episodes, with the flexibility to show episodes in chronological society (to support a narrative story arc across multiple episodes), besides every bit add seasons, brand logos (showmarks), and trailers."

Essentially, information technology's a juiced-up version of playlists, with additional branding and promotional elements to assist maximize viewership, How valuable that is for regular video creators is hard to say, but it may provide more means to group and promote your content, depending on the format and way you lot choose in your presentation.

And at that place's too this:

"When clicking on your series from your Page, News Feed Unit of measurement, or Videos Tab, users are taken to a listing-view of all your episodes, where they can easily navigate between flavour and episodes. They tin also proceed watching where they left off and view your trailers from this view."

Which leads into the next update:

New Videos Tab

Facebook'south also launching a new Videos tab for Pages, which will put more than focus on playlists and serial listings by separating your videos into groups.

Facebook video tab

As you lot can see in the kickoff paradigm, the new tab volition also make it easier for people to follow your Page, and upgrade their video notification settings to get alerts near new video uploads.

Updates to Bulk Uploader

Finally, Facebook's also rolling out an update to its bulk uploader for videos, which will at present facilitate the upload of upwards to 50 videos to one page in a single activeness.

Bulk uploader

Facebook will also soon be calculation new editing tools within bulk uploader which will enable users to implement deportment on videos in bulk, including adding multiple videos to serial and playlists, enabling rights protection, adding in ads, machine-captions and more.

At that place'south a heap to have in, and there;'s a lot more technical information available on each update inside Facebook'due south declaration post. All of these new tools and updates are available inside Creator Studio, but if you are looking to brand best use of them, I would urge y'all to check out the specific processes and system details via Facebook's official guide.

Given the increases in viewership for video content, it makes sense for Facebook to provide pathways into Facebook Watch for regular creators. Past funneling more content into Sentinel, it can utilize the related promotion past each Page to boost Picket discovery, thereby edifice its audience for its dedicated video platform, and making it a more compelling content destination.

Facebook Watch hasn't become the YouTube competitor Facebook initially envisioned just nonetheless, merely it could yet go there, and by facilitating the creation of more than video serial, it will greatly expand the content experience through the offering.